headshot

Rachel
Avenido

Print Major

Rachel is a graphic designer based in her hometown of St. Paul, Minnesota. Utilizing her BA in Political Science and Spanish, Rachel gained valuable experience working with various populations in Arizona and the Twin Cities, before returning to school to study design. She is passionate about infusing design opportunities into her multiple spheres of interest: as a screen printer with Shameless Inc., as a skater with the Minnesota RollerGirls, and as an activist for racial justice.

headshot

Rachel Avenido

Print Major

Rachel is a graphic designer based in her hometown of St. Paul, Minnesota. Utilizing her BA in Political Science and Spanish, Rachel gained valuable experience working with various populations in Arizona and the Twin Cities, before returning to school to study design. She is passionate about infusing design opportunities into her multiple spheres of interest: as a screen printer with Shameless Inc., as a skater with the Minnesota RollerGirls, and as an activist for racial justice.

Space Tourism Poster

This poster was designed to promote space tourism to Mars. Rachel avoided the cooler blue and purple colors often associated with outer space, and instead grounded the idea in familiar red clay typical to the American Southwest. Using texture, high-contrast colors, and layering, Rachel referenced the vintage travel posters both for international travel and for our National Park Service.

Space Tourism Poster

Super Pack Bout Poster

This poster was designed for the November 2016 Minnesota RollerGirls bout. The poster needed to include specific information provided as well as a clever roller derby themed title for the bout name. Rachel chose “Super Pack” because the bout was scheduled right after the 2016 election. In addition to the 2-color poster screen printed on red paper, Rachel designed social media assets, a T-shirt, and a button for the Super Pack bout.

Original Font Development

This font was extrapolated from the hand-lettered wordmark “HEAVEN” from a previous assignment. Rachel hand traced the letters then converted to vectors using the pen tool. The notable features from the wordmark applied to the font design were ball terminals after angled serifs, creative ligatures, and top-aligned forms to create room at and below the baseline for different swashes.

Promoting Swoon

For this assignment Rachel chose an artist she admires, Caledonia Curry, aka Swoon, to be the focus of a fictional art show in Minneapolis. Rachel studied her style without simply copying her work and created a bus ad, poster, postcard, social media posts, brochure with a custom die cut, and a original T-shirt to promote the show. This bus advertisement includes many layered elements meant to mimic paper streamers and wheat paste street art, media Swoon uses in her installations.

Neon Aftershocks Wheels

Because of her passion for roller derby, Rachel redesigned a basic element of derby-related packaging to align with a common practice in derby culture: trading wheels. Currently, most derby wheels are packaged simply with disposable shrink wrap and a simple paper insert. Rachel designed a sturdy set-up box that can withstand being reused to exchange wheels, and continue to promote the brand. She meant the logo and colors to be audacious, because the package pops next to the other wheels on the shelf, and embodies the passion and excitement of roller derby.