headshot

Jacqueline
Quintanilla

Print + Web Major

jqdesign.co

Jacqueline is a straightforward, strategic designer and web developer who loves working with the movers, shakers, and do-gooders. People don’t live in bubbles and neither should design. With a background in non-profits and education and a future in design and web development, she works to solve tough problems to build powerful brands, stronger communities, and a more equitable and sustainable world.

headshot

Jacqueline Quintanilla

Print + Web Major
jqdesign.co

Jacqueline is a straightforward, strategic designer and web developer who loves working with the movers, shakers, and do-gooders. People don’t live in bubbles and neither should design. With a background in non-profits and education and a future in design and web development, she works to solve tough problems to build powerful brands, stronger communities, and a more equitable and sustainable world.

Cool Crafts for Cool Cats

Identity + Branding

In a world of cookie cutter goods, Cool Cat Crafts makes quirky and unique handmade pieces for the cool cats. They needed a high-energy identity with an offbeat sensibility. The logo design features bright colors in a no-nonsense sans-serif and a charming cool cat—both friendly and bold.

Cool Crafts for Cool Cats

Powerful Sales Tool

Web Design + Front End Development

Etsy integrated e-commerce website designed to boost sales. Beautiful, vivid images and oodles of whitespace keep the focus squarely on the content and drive folks to product pages. Built using WordPress for easy content management and integration with Etsy make it a breeze to update listings and add new items to grow the shop.

Powerful Sales Tool

Package—Before & After

Packaging + Photography Art Direction

Designed to go from retail to the home, this package keeps the coasters protected and looking good long after the sale. Featuring bold type to catch attention on busy shelves, the box really shines when it’s opened. That quirky cat greets us with an inner lining and the asymmetrical lid suddenly makes sense when you store it under the base, turning the entire package into a sturdy and attractive storage tray with a convenient thumb notch to keep your coasters at the ready. You never know when a party might spring up!

Powerful Sales Tool

Social Media Boost

Social Media Campaign + Advertising

In addition to the website, Etsy, and retail presence, Cool Cat Crafts will connect with customers and fans through Facebook, Instagram, and Pinterest. While most of the social media presence will focus on behind-the-scenes peeks, shop previews for followers, and sharing related content, this campaign also includes targeted paid Facebook promotions to reach new buyers. Keeping with the cheeky brand and prominently tying in to the striking main image on the website, the viewers will immediately get a feel for the brand—and they’ll know just where to go for fresh, modern coasters.

Social Media Boost

A Full Suite

Branding + Business Stationery

Spreading glitter and glee is central to Cool Cat Crafts’ mission. As an independent, handmade shop, sharing joy with supporters and customers is the best way to meet that mission. To that end, package inserts that delight and colorful business cards to spread the word are a must.

a full suite