headshot

Dan
Hoff

Print Major

danieljhoff.com

Dan Hoff is an adaptable graphic designer who loves magazines, typography, and logos. He blends fonts, colors, and images to create design solutions that make a big splash. Dan's background in marketing and ability to communicate a fresh perspective to others make him an asset to any team. When he’s not madly planning his next big idea, he can be found reading a good book somewhere, finding new ways to stay active and healthy, or seeing stand-up comedy and live plays.

headshot

Dan Hoff

Print Major
danieljhoff.com

Dan Hoff is an adaptable graphic designer who loves magazines, typography, and logos. He blends fonts, colors, and images to create design solutions that make a big splash. Dan's background in marketing and ability to communicate a fresh perspective to others make him an asset to any team. When he’s not madly planning his next big idea, he can be found reading a good book somewhere, finding new ways to stay active and healthy, or seeing stand-up comedy and live plays.

Noble Grounds Coffee

For this project, I had to create a logo for Noble Grounds Coffee to convey the aesthetic of the brand. I also conceptualized the package design for the coffee grounds, and made a mock-up. To complete the branding campaign for Noble Grounds, I art directed a photo shoot for an advertising campaign and brought the brand into their website.

noble grounds coffee

Diamond Pet Food

Diamond Pet Foods is a company that was started in 1970 with a focus on high-quality, premium food. They do this by building strong relationships with their suppliers, which helps them obtain the very best ingredients.

Due to an outdated logo, the brand no longer conveyed the high-quality, premium feel that it was hoping to communicate to its customers and inspire brand loyalty.

Hence, a re-imagining of the brand was in order. The new aesthetic creates a bold and impactful feel that looks modern and catches the eye of the customer. The stately colors lend an air of trust to the brand.

Diamond Pet Food

Eagle Eye Optical

Eagle Eye Optical is an eyewear company that wanted a logo to represent a sense of whimsy and spoke to the unique eyeglasses that they manufacture and sell. As a brand that has been established for many years, they wanted to also illustrate trust, reputation, and integrity.

Inspired to use subtle details, the decorative iris was designed as an intentional nod to the priority of the business: the eyes.

Eagle Eye Optical

Invigorated Magazine

Invigorated, seeks to offer readers a way to feel just that way: rejuvenated and renewed. The magazine features content such as interviews, step-by-step exercise instructions, recipes, and other resources related to whole and holistic health.

I gathered the content and designed the layout of the entire publication.

Invigorated Magazine

Cancer Benefit Poster

Kim's Kombatants is a group of people who came together for a cooperative effort to plan and successfully host a cancer benefit for a loved one. I worked collaboratively with the team to achieve an outstanding event attended by 130+ guests and meet a pre-established fundraising goal of $10,000 for the cause.

I was responsible for all design including the logo, printed materials, and merchandise.

poster